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iButterfly Privacy Policy

Last updated: 2026-08-27 — Provided by BIGBANG, Incorporated

BIGBANG, Incorporated ("we") describes below how information is handled in the mobile application "iButterfly" (the "App").

1. Information we collect

1-1. Only if you create an account

You can use every feature of the App without creating an account. An account is optional and exists only so your data can be restored after you change devices or reinstall the App.

Email addressUsed as your sign-in ID.
Name (display name)If you choose "Sign in with Apple" or "Sign in with Google", we receive the display name those services provide, and use it as your nickname.

Passwords are stored in an irreversible (hashed) form; nobody, including us, can read them.

1-2. Generated and stored by the App

User IDA random string generated by the App. It is not derived from your name, phone number, or any device identifier.
Save dataYour collection of butterflies, level, experience points, items, and purchased features. Stored on our servers only if you created an account.
Coarse locationAs the starting point of an "Expedition", the save data contains only a location rounded to roughly an 11 km grid. Your exact location is never stored.

1-3. Collected by a third party for advertising

The App uses Google AdMob to show ads. AdMob may collect the following while you use the App:

See Google's policies for how Google handles this data.

2. What we do not collect or transmit

Precise locationUsed to decide which butterflies appear near you, but processed only on your device and never sent to our servers.
Camera imagesUsed to draw butterflies over the real world. Nothing is recorded, stored, or transmitted.
Payment informationIn-app purchases are processed by Apple. We never receive your card details.
Contacts, photos, other on-device dataNot collected.

3. Purposes

4. Tracking

The App serves non-personalized ads only and does not track you across other apps or websites. For this reason the App never asks for permission to use the device advertising identifier (IDFA).

5. Sharing with third parties

We do not sell or share collected information with third parties except as required by law. To provide the App's features, information may be sent to the following services:

Google (AdMob)Ad delivery. The data listed in 1-3.
MapboxMap imagery. Displaying the map sends your IP address and the map area being viewed.
GSI Japan / OpenStreetMapMap imagery, if selected in Settings. Same as above.
Apple / GoogleAuthentication, if you use "Sign in with Apple" or "Sign in with Google".

6. Retention and deletion

7. Security

All communication is encrypted (HTTPS). Server access is limited to the staff who need it.

8. International transfers

For advertising and map delivery, information may be processed on servers outside Japan.

9. Children's privacy

The App is intended for all ages and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child's information has been registered, please contact us at the address below and we will delete it promptly.

10. Changes to this policy

Any change takes effect when posted on this page. We will notify you in the App if the change is significant.

11. Contact

For questions about this policy or the handling of personal information, contact ibutterfly@bigb.jp.